Expand Your Business into Internet Market
Let’s face it. Many consumers now prefer to shop online because it’s more convenient and cost-efficient than having to go to the mall or grocery store. If you haven’t ventured into eCommerce website solution yet, you’re already way behind your competitors who are enjoying high gains from billions of online shoppers around the world. Yes, billions! The rise of online auctions, virtual marketplaces, e-shopping malls and digital showrooms has led countless consumers to spend money on the web and browse online shops daily.
Recent statistics reveals that as of March 2015, Amazon and eBay hold the highest average number of monthly visitors to online retail websites in the United States. That’s 175 million users for Amazon and 122 million visitors for eBay. If your small business can reach even just a fraction of their visitors, your income will increase as your business gains a wider following. It’s time to switch from being a brick-and-mortar to a brick-and-click business.
Many consumers now shop on their mobile devices
You need an eCommerce website solution as a platform to engage mobile shoppers. Another study found that within 2013 to 2014, nearly 70 percent of smartphone and tablet shoppers worldwide bought a product or paid for a service through a mobile app. This is a major opportunity for you to capture a bigger audience that can’t be at your physical store because they live offshore. When you build an online store with one of the best online store builders, you can make mobile shopping fast and easy by fusing different payment options, shipping selections, and even other retail providers. With just a few taps on their touch screen, customers should be able to search, browse, add to cart and proceed to checkout!
RELATED: THINGS YOU WISH YOU HAD KNOWN BEFORE OPENING AN ECOMMERCE SITE
Many online shoppers are attached to their mobile devices. Turn them into loyal customers by sending sale alerts and new product features through different mobile apps, automated email notifications, product reviews and testimonials from other buyers, and insider info on what’s hot and what’s not in your line of business. With EasyStoreHosting as your eCommerce website solution, your online store will transition smoothly when viewed on a desktop computer or a mobile device.
Make your store easy to find in online searches
When people want to buy something online, they type a keyword in a search engine to see what options are available. One of your goals as an online seller is to make your online store and products appear high on the list of search results. This is called search engine optimization (SEO). When you sign up with an eCommerce website solution provider, make sure that they can maximize SEO for your business so that links to your website will appear in different channels across the Internet.
There is no “one size fits all” approach
If you want bigger sales, more customers, and greater opportunities to collaborate with other retail bigwigs, know your audience. When you go into eCommerce for the first time, you might be overwhelmed by how unpredictable and diverse online shoppers are. The solution? Gather customer information that will help you gives them a personalized shopping experience. When you understand their background and their preferences, you can offer a wide range of products and services. Customers like doing business with enterprises that listen to them, so are as flexible and accommodating as possible.
Go ahead, expand your market on the Internet!
